Young People Want Jobs in Innovation-first Industries; Banking and Strategic Consulting Lose Some Luster

Amazon stands out in World's Most Attractive Employers 2020 rankings  

STOCKHOLM, Oct. 1, 2020 /PRNewswire/ -- Universum's World's Most Attractive Employers rankings show students entering the workforce are doubling down on financial security and innovation; "high future earnings" is the number one priority when weighing a potential employer (and a bigger priority than in 2019), followed closely by "innovation" for engineering and IT students (chosen by 46%). For all students surveyed, Google, Apple and Microsoft were the top three employer brands. In 2020, among the companies gaining the most points in the rankings: Amazon, Volkswagen, J.P. Morgan, Daimler AG, Philips and LVMH.

"This year we witnessed interesting shifts in industry preferences among students across the globe," explains Richard Mosley, chief strategist at Universum. "Careers in professional services, banking and strategic consulting all dropped in prestige, while careers in IT, automotive and even manufacturing rose significantly. What we are witnessing is a strong desire among students to work for industries which are more associated with tech innovation which are shaping the future."

Universum, the global leader in employer branding, surveyed over 235,273 students in business, engineering and IT from the 12 largest economies between September 2019 to April 2020. The far-reaching survey asks students which employer characteristics are most influential as they consider future employment, and which employer brands they most admire.   

Among other noteworthy findings from the research

World's Most Attractive Employers 2020  

Business Ranking Top 10

Engineering Ranking Top 10

Universum is an insight-driven research, consulting and activation firm specialized in employer branding. For more info & full rankings please visit: https://universumglobal.com/wmae2020/

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CONTACT:  Jonas Barck, Global CMO: [email protected], +46-706933388